Radio One hikes ad rates by 30%

Post acquisition by HT Media, the station is looking to revamp the product offering

e4m by exchange4media Staff
Published: Jul 3, 2019 1:03 PM  | 1 min read

Radio one 94.3 FM has decided to increase its advertising rates by 30 per cent. Post acquisition by HT Media Ltd., the station is looking to revamp the product offering with a premium positioning, catering to the upscale, young TG, Radio One said in a statement.

The station will now offer an uncluttered music experience to the listeners with fewer ad breaks in an hour and several innovations such as Top of the Hour premium ad break, pre-selling by Jocks before every ad break and trivia capsules during ads to ensure stickiness. The new product experience will offer a great environment for advertisers to advertise on the station, the network said.

Talking about the decision to increase the advertising rates, Harshad Jain, CEO, Radio and Entertainment, HT Media Ltd. and Next Radio Ltd., said, “With the acquisition of Radio One, we are looking to revamp the product and offer an innovative and refreshing experience to our listeners and advertisers. Inventory management will continue to be a key focus area for us. Radio One has been a premium and innovative product and we will build on that. The price increase is backed by our revamped product offering. Delivering value and return on investment to our key stakeholders continues to be our highest priority.”

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