Radio Mirchi starts operations in the US

The station will provide a mix of Bollywood music, infotainment and comedy

EadioMirchi

Radio Mirchi has started operations in the US. The channel’s first station went on-air in New York, New Jersey and Connecticut on Saturday with a frequency of 1600 AM.

According to media reports, the station will provide a mix of Bollywood music, infotainment and comedy. The network will also air shows of popular Indian RJs such as RJ Sayema, RJ Rochie and RJ Shruti.

Media reports quoted Radio Mirchi MD & CEO Prashant Panday as saying that they are “over the moon” to finally launch their stations in the US.

He was further quoted as saying that “it is truly tragic” that there are very few radio stations with quality programming that cater to the South Asian community.

The station will also be available Raleigh-Durham, Baltimore, Philadelphia, among other areas.

Mirchi stations in the US will also be available online on radiomirchiusa.com.

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