Radio Mirchi launches initiative to salute the spirit of India on I-Day

This campaign was launched on Friendship Day and will culminate on Independence Day as a salutation to the spirit of India

e4m by exchange4media Staff
Updated: Aug 16, 2017 12:57 PM


This Independence Day, Mirchi celebrates two iconic days that bind friends across India, where listeners will share their different stories of true friendship between people from different communal backgrounds in a campaign called, The Friends of India. This campaign was launched on Friendship Day and will culminate on Independence Day as a salutation to the spirit of India. The idea is to celebrate the very reason why India asked for its independence.


Mirchi always believes in keeping their listeners entertained, so this year it took an initiative  to not celebrate it in old traditional boring way and to make it more entertaining and interesting for the listeners by sharing their heart-warming stories. Aisi kahaaniya jahan insaniyat dharm se kai guna bada hai.


In this campaign listeners from different community share their uplifting, encouraging stories of communal harmony where people have helped each other keeping aside their caste, religion etc. The campaign will crowd source stories and the best stories shared by the listeners will get a chance to go on air.  Also Mirchi will be launching an e-book that showcases the best stories on social media on August 15. The book will be launched by a leading author.

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