Fever FM launches campaign to honor Sachin’s awaited 100th test 100

Fever FM’s Delhi initiative - Dilli Ka Haq, Sachin Ke Naam Ki Sadak, has drawn support in honor of Sachin’s much awaited 100th test century.

e4m by Priyanka Nair
Updated: Jan 4, 2012 8:36 AM
Fever FM launches campaign to honor Sachin’s awaited 100th test 100

Fever FM initiated an innovative campaign to cheer and lend support to the master blaster, Sachin Tendulkar, for his much awaited 100th test century.

After piloting an aggressive campaign to honor the great Indian cricketer, Sachin Tendulkar, they have convinced the Municipal Corporation of Delhi to name a road in the capital after the master blaster.

Fever FM RJs collected support from the people of Delhi and channelised this endorsement into a reality. The authorities initially declined the proposal on grounds that the roads in the capital are not named after living people.

Later, when team Fever FM drew their attention to Nelson Mandela Marg as an exception to the rule, the Mayor considered the drive and asked Fever FM to garner popular public support, which became successful and now the existing Chandni Chowk main road will be called “Sachin Ramesh Tendulkar Marg”.

Fever FMs success to draw listener’s attention was done with various on-air programming initiatives. A mobile messaging campaign was also rolled out. The campaign extends to the social media platform too, especially Facebook. The radio station has also roped in Sudhir Kumar, the die hard Sachin fan to canvass for this campaign. He, along with Fever jocks, will drive this campaign in the whole of Delhi in the coming week.

Commenting on the success of the campaign, Harshad Jain, Business Head, Fever FM, said, “Sachin Tendulkar has been India’s favourite sportsman for nearly two decades now. Everybody loves him and this is just our way of showing him the huge fan following and affection he commands. At the same time, this is also an opportunity for us to show our respect and gratitude for his achievements. This is a tribute to all the Sachins’ in Delhi. We are more than glad and thankful to the Delhi Mayor for agreeing to the concept. This is our way to honor Sachin’s contribution to India and cricket as a game. We are immensely grateful to the people of Delhi for extending their full support towards making this campaign a reality”.



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