BIG FM to go live for Airtel subscribers across four markets

BIG Digital is all set to offer BIG FM live to Airtel subscribers on-the-move in whichever region of the country they are located. In Phase I, it will go live in its four prime markets – Chennai, Hyderabad, Bangalore and Mumbai – with Spice Digital as the technology partner. The activity commenced on September 1, 2011.

e4m by Priyanka Nair
Updated: Sep 8, 2011 9:12 AM
BIG FM to go live for Airtel subscribers across four markets

BIG Digital is all set to offer BIG FM live to Airtel subscribers on-the-move in whichever region of the country they are located. In Phase I, it will go live in its four prime markets – Chennai, Hyderabad, Bangalore and Mumbai – with Spice Digital as the technology partner. The activity commenced on September 1, 2011.

BIG Digital’s objective with this one-of-a-kind initiative is to tap into Airtel’s huge subscriber base by giving them this innovative value add and in turn getting a captive audience across specific regions for BIG FM.

The features of this unique proposition are FM streaming capability, personalised recommendation for users, and special content such as new movies, celebrity specials, etc. The channel language selector will provide relevant channels to the users. To subscribe to this service, one has to just Dial 59270 from any Airtel number and avail the service for Rs 10 for 100 minutes with seven days’ validity.

BIG Digital will be extensively using the RBNL network to market this property. The promotional campaign will run for a month via radio, TV, digital and OOH. The social media plan for this service will be driven by BIG Digital as well, which will provide mobile and online marketing services.

Commenting on this initiative, Soumen Ghosh Choudhury, Executive VP & Business Head, 92.7 BIG FM, said, “We differentiate this service by launching a repertoire of south language stations. We have the largest network of stations in the country covering 17 dialects. This path-breaking initiative from BIG Digital will make Airtel subscribers feel at home whichever part of the country they are in. The cutting edge technology used by our partners Spice Digital will ensure the seamless and high quality transmission of 92.7 BIG FM shows anywhere in the country.”

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