94.3 Radio One India Is Most Attractive Radio Brand: TRA Report
The robust research was conducted across 16 cities and 10,000 brands across categories. TRA research partnered with the Indian Statistical Institute – ISI and Tata Institute of Social Sciences for this annual brand study
94.3 Radio One India, a brand owned by Next Mediaworks, has been adjudged as ‘INDIA’s most attractive Media – Radio Brand 2017-18 by a study conducted by TRA research titled ‘Most Attractive Brand Report’. The robust research was conducted across 16 cities and 10,000 brands across categories. TRA research partnered with the Indian Statistical Institute – ISI and Tata Institute of Social Sciences for this landmark annual brand study.
Sachin Bhosle, TRA research director, said, “We do this study annually covering all brand categories in India where in ‘attractiveness of a brand’ is measured across 36 different attributes based on 12 demeanours of the brand. The foundation attributes where Radio one has done exceptionally well are the emotional appeal, the rational appeal and more so in the ‘communication appeal and the ‘aspiration appeal’ parameters. The study uses an ‘un-aided’ response methodology for each of the 36 attributes and Radio One has been recalled several times in these attributes thereby making it No 1 in the Media-Radio brand category. Radio One is also ranked 531 in the top 1000 brands in the country across categories.”
Vineet Singh Hukmani, MD & CEO, Radio One, said, “We are happy with the findings of this study as our teams across departments work very hard to keep us on top. Our DNA of being highly differentiated and catering to the ‘upscale aspiration’ space has definitely helped us garner these scores in the research. Moreover, our levels of interactivity in the on air product and engagement on social media are the highest in the radio industry and definitely among the highest across media brands and this has improved the propensity to be ranked number 1. Our client brands too understand this and therefore the sponsored engagement initiatives on radio one are unique both in execution and response. It is great to see both brand recognition and business growth in our 10th anniversary year, where in the last few months, we are able to grow without new stations or expensive activations and most importantly we are able to hold/increase rates in a highly discounted and undifferentiated radio market.
94.3 Radio One India , currently in its 10th anniversary year, has also been endorsed with a ‘10 on 10 rating’ by India’s biggest celebrities which can be seen at:
94.3 Radio One has radio stations in Mumbai, Delhi, Bangalore, Pune, Kolkata, Chennai and Ahmedabad.
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