IRS Q2 2019: The Hindu’s total readership up by 8.8 % over last quarter

It added 5,47,000 readers over Q1 to register a total readership of 67,73,000 in Q2 nationally

by exchange4media Staff
Published - Aug 19, 2019 8:43 AM Updated: Aug 19, 2019 8:57 AM
The Hindu

The Hindu’s total readership grew by 8.8 percent over Q1 ’19, registering the highest growth rate among the top three national English dailies, as per the Indian Readership Survey’s recent report released by Media Research Users Council (MRUC) in the second quarter of 2019.

The Hindu added 5,47,000 readers over Q1 to register a total readership of 67,73,000 in Q2 nationally.

Its Average Issue Readership grew by 4.1% over Q1 ’19. The Hindu’s all India performance is attributed to its sustained leadership in Tamil Nadu and gains in markets like Bengaluru, rest of Karnataka, Telangana and Hyderabad.

It registered the highest Total Readership in South India and continues to be South India’s largest read English daily, while retaining the number one position in Tamil Nadu and Chennai.

 “It is the support from the many fraternities that keep us wanting to raise the benchmark even further. The results not only encourage us but also reaffirms the trust and confidence placed by the readers on the brand. The Hindu thanks its readers and advertisers. We look forward to delivering both our readers and advertisers with unparalleled quality and coverage”, L V Navaneeth, Chief Executive Officer, The Hindu Group, said.

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