The Hindu and Vijayavani team up for ad alliance in Karnataka

Through this, both brands will cover 26% of the newspaper-reading population in Karnataka

e4m by exchange4media Staff
Updated: Jan 4, 2020 3:03 PM

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The Hindu and Vijayavani

The Hindu Group, India’s most trusted media house, has announced an exclusive advertising tie-up with Vijayavani and its publication The Hindu.

 Through this, both brands will enable advertisers to reach out to 26 per cent of the newspaper-reading population in Karnataka.

 This advertising tie-up between Vijayavani and The Hindu will offer an incremental readership of 18 lakhs over and above the leading combination in the market to its advertisers, reaching out to a diverse and larger group of audience.

 Speaking on this partnership, Suresh Balakrishna, Chief Revenue Officer, The Hindu Group, said, “At The Hindu, we are always striving towards giving our advertisers the very best and Vijayavani shares the same passion, this has been the driving force from the start and we are extremely delighted to work with them. We are confident this tie-up will successfully deliver effective reach for advertisers.”

 Anand Sankeshwar, Managing Director, Vijayavani, said, “We are happy to partner with The Hindu to offer a combined advertising solution to our clients. We look forward to this tie-up adding value to our large and diverse set of advertisers and help them efficiently reach audiences in Karnataka.”

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