Suresh Balakrishna joins The Hindu Group as Chief Revenue Officer
He has been brought on board at a time when The Hindu Group is celebrating 140 years of being in business and is looking to focus on its advertising revenue
Published - 31-October-2018
Suresh Balakrishna has joined The Hindu Group as Chief Revenue Officer effective November 1. 2018. He shall be reporting to MD and CEO Rajiv C Lochan. He has been brought on board at a time when The Hindu Group is celebrating 140 years of being in business and is looking to focus on its advertising revenue. Balakrishna shall be accountable for all India print advertisement sales (National accounts and South accounts), THEME (Events & Activations), and Brand Marketing & Solutions.
Balakrishna will be based in Mumbai. His mandate is to build a sustainable, future-oriented high-performance sales and marketing team that delivers performance with purpose on the advertising front across both ATL & BTL activities. He shall be accountable for revenue generation through Print – National and South accounts, Events & Activations and Brand Marketing & Solutions, and make The Hindu Group a more competitive and sustainably growing organisation.
Prior to joining The Hindu Group, he was Chief Executive Officer, South Asia and Middle East, Kinetic Advertising India Private Limited, part of the WPP Group. In his 31 years of professional journey, he has deep experience and expertise in all forms of media (print, television, outdoor) as well as the agency side of the business.
He started his career in January 1987, when he joined as a trainee advertisement executive selling ad space for Saturday Times, and has worked as Sales Manager in Apex Publishing (Yellow Pages), General Manager – Marketing with Hinduja Group, Executive Vice President of Lintas, Vice President – Media Marketing of HT, Executive Vice President, and Head of Marketing of Zee Network, and was CEO of BPN, CEO of Rapport, India (the OOH arm of Media brands) and Chief Operating Officer at Mail Today (The India Today Group).
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