IRS Q1 2019: Hindi newspapers torchbearers of north India, Dainik Jagran leads the list
Top 10 Hindi dailies according to IRS Q1 2019 are Dainik Jagran, Dainik Bhaskar, Amar Ujala, Rajasthan Patrika, Prabhat Khabar, Punjab Kesari, Patrika, Navbharat Times, Nai Dunia and Hari Bhoomi
Hindi print journalism continues to surge with North India contributing to the maximum growth, while Times of India remains the leader in the English phase. The eagerly watched battle for Delhi between Times of India and Hindustan Times turned out to be a damp squib as HT data is still not available even a fortnight after IRS Q1 2019 data was officially released.
Hindi newspapers are the torchbearers of the north when it comes to readership. Interestingly, the top three dailies overall are all from the north. Dainik Jagran leads the list. Their total readership grew from 70377000 to 73673000 according to IRS Q1 2019. Showing growth in total readership at the second spot was Dainik Bhaskar. Their total readership grew from 45105000 to 51405000. However, it isn’t just Dainik Jagran or Dainik Bhaskar. The top three spots in the total readership list was led by Hindi dailies. The third spot was occupied by Amar Ujala. Amar Ujala’s total readership according to IRS 2019 Q1 stood at 47645000 against that of IRS 2017 where their readership count was 46094000.
Even if average issue readership (AIR) is considered, the same three newspapers took the top three spots. Topping the list again is Dainik Jagran whose AIR increased from being 20241000 to 20258000. This was followed by Dainik Bhaskar whose AIR again shot up from 13872000 to 15395000. Finally, there was Amar Ujala. Their AIR according to IRS Q1 2019 stood at 10183000.
Overall the top 10 Hindi dailies according to IRS Q1 2019 included Dainik Jagran, Dainik Bhaskar, Amar Ujala, Rajasthan Patrika, Prabhat Khabar, Punjab Kesari, Patrika, Navbharat Times, Nai Dunia and Hari Bhoomi.
Upbeat about the numbers, Sanjay Gupta, CEO, Jagran Group said, “Departments including editorial, circulation and brand all worked in tandem to ensure that we reach the right segment, the right audience and give the right compelling content making us the first newspaper to be picked up by a large number of readers resulting in beehive numbers.”
When it comes to English, the total readership of The Times of India lead the list with their number growing from 13045000 to 15236. This was followed by The Hindu whose readership grew from 5300000 to 6226000. At the third position there was The Economic Times. Their total readership stood at 3701000 against IRS Q1 2019's count of 3103000. The other seven in the top 10 list included, Mumbai Mirror, The Indian Express, The New Indian Express, The Tribune, The Telegraph, Deccan Chronicle and Mid Day.
Talking about HT numbers not being part of the IRS data and their leadership position in the English newspapers and newer trends in readership Raj Jain, CEO, Times Group said, “We are not quite sure about the reasons for their results being held back. I am sure the vigilance and disciplinary committee is looking into the matter. I don’t think rankings will change. TOI will continue to be by far the leader in English print, and ET the same in business news. The IRS data particularly for TOI shows an increase in female readership and readers below 29 years. We have been assiduously wooing this segment and the efforts have paid off. We hope to continue in our efforts to make multiple readership the key to growth.”
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