IRS Q3 2011: Gujarat Samachar leads among Gujarati dailies
Three of the top five Gujarati dailies have seen growth in Average Issue Readership (AIR) as per IRS Q3 2011 results.
Gujarat Samachar at No. 1, with an AIR of 51.86 lakh in Q3, has registered a decline of 0.65 per cent against an AIR of 52.20 lakh in Q2.
Divya Bhaskar at the second position registered an AIR of 36.27 lakh in Q3, an increase of 1.37 per cent, as opposed to an AIR of 35.78 lakh in Q2.
Placed third, Sandesh saw the maximum decline of 3.69 per cent when compared to an AIR of 33.29 in Q2. The paper witnessed the highest decline from the top five dailies.
Taking the fourth spot, Saurashtra Samachar witnessed the highest growth of 10.87 per cent from 2.30 lakh in the previous quarter.
The fifth spot went to Gujarat Mitra & Darpan after registering an AIR of 1.90 lakh in Q3, a rise of 7.95 percent when compared to the previous quarter.
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