Free Press Journal, Outlook in content sharing pact
As part of the deal, FPJ will carry select stories from Outlook Business and Outlook Money magazines on the business pages of the newspaper
The Free Press Journal newspaper and the Outlook Group have announced a collaboration under which the newspaper will carry select stories from the magazines – Outlook Business and Outlook Money – on the business pages of the Free Press Journal.
The collaboration will help the Free Press Journal expand its coverage, particularly in the BFSI sector, and at the same time will ensure that Outlook Business and Outlook Money reach out to a wider target audience in Mumbai.
The Free Press Journal will carry stories from the Outlook Group magazines on business pages every Friday. The stories began appearing effective Friday, January 11, 2013. The newspaper issued an advertisement announcing the deal this week.
Indranil Roy, President, Outlook Group “We have collaborated with the Free Press Journal newspaper to ensure that our content reaches out to a wider targeted readership base in Mumbai. The unique co-operation drives value by enlarging the target audience of Outlook Business and Outlook Money, taking our content and perspective right on to pages of a daily newspaper. In essence, the newspaper readers will now have the benefit of our perspective sitting next to the FPJ stories of the day on key sectors like banking and finance.”
Abhishek Karnani, Director, Free Press Journal added here, “The collaboration with the Outlook Group is yet another step in our journey to expand coverage, lend new perspective and offer more value to our growing base of readers in Mumbai. Select stories from Outlook Business and Outlook Money will help us add to our growing coverage on the business pages of the newspaper. We will continue to invest in the newspaper as we build on our offerings to meet the changing aspirations of our readers in these times.”
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