Free Press Journal becomes Free Sports Journal on National Sports Day

In an initiative conceptualised by Taproot Dentsu, the publication will be changing its masthead regularly in future too to highlight important issues

e4m by exchange4media Staff
Updated: Aug 29, 2019 1:43 PM
Free Press Journal

The Free Press Journal changed its masthead to Free Sports Journal to celebrate National Sports Day August 29. The change is part of the publication's strategy to 'play its part in changing India for the better'. The Free Press Journal will be changing its masthead in the future too to draw the nation’s attention to important issues. The initiative has been conceptualised by Taproot Dentsu.

 “On the occasion of National Sports Day, we have chosen to make a start by highlighting the issue of free and easy access to sport. And we are dedicating two full pages to it, in an attempt to tackle the issue head-on,” the Journal said in a release. “On the pages inside, you’ll find what the Union Sports Minister, Kiren Rijiju; renowned sports journalist Ayaz Memon; and State Sports Minister, Ashish Shelar have to say about the problem and the possible solutions. In addition to this, beyond the pages, you’ll find that our Free Sports Roundtable will keep the conversation alive. We’re positive that our conversation will start a movement, as we are joined by Prime Minister Modi, who will be launching the Fit India Movement today.”

“Print has the potential to be an innovative and exciting medium. We, as a publication, are always on the lookout for bold, progressive, cutting-edge innovations and ideas that prove that statement to be true. And that allows us to stay relevant to our new-age audience,” Director, Free Press Journal, Abhishek Karnani, said. “The Free Press Journal has constantly addressed social issues, through its fair and fearless reportage. But this idea allowed us to go beyond, to champion change. By changing our masthead to reflect the issue, we are reflecting upon and dedicating two full pages to amplify it. We will be taking this idea forward through the year, shining the spotlight on multiple issues – like access to education, healthcare, safety, etc., on relevant national and international days.”  

Taproot Dentsu Chief Creative Officer and Co-Founder Santosh Padhi (Paddy), added, “A simple yet brave idea is what we had. One that was born out of the name of the newspaper itself – Free Press. We live in an era where less is more. I’m delighted that this new-age approach was liked the minute it was presented. And even more delighted that this won’t be a one-off – we’ll be running this campaign through the year, highlighting national issues on relevant days.”

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