FMCG sector advertising in print up 5 pc during 2008: AdEx Analysis

FMCG sector advertising in print rose 5 per cent during 2008 as compared to 2007. Personal healthcare garnered a high share of 45 per cent of overall FMCG sector advertising in Print during 2008. HUL was the No. 1 advertiser in the FMCG sector in print, followed by Ratan Ayurvedic Sansthan during 2008.

e4m by exchange4media Staff
Published: Jan 26, 2009 7:24 AM  | 1 min read
FMCG sector advertising in print up 5 pc during 2008: AdEx Analysis

FMCG sector advertising in print rose 5 per cent during 2008 as compared to 2007. Personal healthcare garnered a high share of 45 per cent of overall FMCG sector advertising in Print during 2008. HUL was the No. 1 advertiser in the FMCG sector in print, followed by Ratan Ayurvedic Sansthan during 2008.

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