IRS Q1 2019: Dainik Jagran continues to lead in Hindi as Amar Ujala drops to 3

Among the English dailies, while TOI has retained the number one spot, The Hindu is at the second position followed by The Economic Times

by Anjali Thakur
Published - Apr 29, 2019 8:30 AM Updated: Apr 29, 2019 8:30 AM
Hindi-English

The Indian Readership Survey Q1 2019 has shown that Dainik Jagran continues to lead among the top 20 dailies in terms of last 1 month read (Total Readership) as well as read yesterday (Average Issue Readership) (12+ years; Urban+Rural). 
 

Dainik Jagran has garnered a Total Readership (TR) of 73,673,000 in Q1 IRS 2019, compared to TR of 70,377,000 in IRS 2017. Dainik Jagran’s Average Issue Readership (AIR) stood at 20,258,000 in Q1 IRS 2019, a marginal increase from 20,241,000 in IRS 2017. 
 

Sanjay Gupta, CEO, Jagran Group said, “I want to congratulate my teams for their excellent work where all the departments worked cohesively to make this happen. All departments, including editorial, circulation and brand, worked in tandem to ensure that we reach the right segment, the right audience and give the right compelling content, making us the first newspaper to be picked up by a large number of readers resulting in beehive numbers.” 
 

“We want to keep our focus on doing the good journalism that makes Dainik Jagran a compelling choice for our readers. Our effort and endeavour has always been to continue to do better journalism,” he added.
Dainik Bhaskar has become the second-largest read daily after overtaking Amar Ujala. Their TR has grown to 5,14,05,000 in IRS 2019 Q1 against 4,51,05,000 in IRS 2017. Amar Ujala’s TR in IRS 2019 Q1 stood at 4,76,45,000, up from 4,60,94,000 of TR in IRS 2017.

 

All eyes were set on the launch of Q1 IRS 2019 data on Friday. The Twitteratti was quite active to tweet about the latest data on their respective handles. Durgesh Garg tweeted: “IRS 2019 Q1: Dainik Jagran retains lead, Dainik Bhaskar becomes No. 2, ToI remains No. 1 English daily.” 
 

Another user Santosh Kumar tweeted

 

Dainik Jagran, Dainik Bhaskar, Amar Ujala, Rajasthan Patrika and Prabhat Khabar are the top five Hindi dailies in terms of Total Readership and Average Issue Readership.
 

Among the English daily newspapers, The Times of India has retained its number one position. With a total readership of 1,52,36,000 in IRS 2019 Q1 against 1,30,45,000 of total readership in IRS 2017. The Hindu is at the second spot followed by The Economic Times at the third. Mumbai Mirror and The Indian Express have got fourth and fifth positions in terms of total readership. 
 

However, it is to be noted that the data for Hindustan Times for English/Hindi has not been included as the numbers are being reviewed and its ranking is expected to be updated shortly. This may lead to changes to the rankings.
 

“The latest IRS results reconfirm what we have always believed. English Newspapers are growing robustly and TOI as the industry leader is championing this. Our careful curation of news and views, backed by impactful thought leadership campaigns such as Lost Votes have contributed to TOI's AIR growth by more than 11 per cent, something which makes us all very proud,” said Raj Jain, CEO, Times Group. 
 

He further added, “We do believe young readers will continue to pick up TOI as they see this as a stepping stone to an informed and better life. TOI, ET and our other newspapers will continue to the medium of choice for readers and hence advertisers for a long time to come.”

 

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