Chitralekha, NE’s Eclectic in space selling pact

As part of the strategic tie-up, Chitralekha Group will take care of the space selling for Eclectic Publications pan India

e4m by exchange4media Staff
Updated: Feb 10, 2012 8:36 AM
Chitralekha, NE’s Eclectic in space selling pact

Chitralekha Group of Publications and Assam-based publishing house Eclectic Publications have entered into a strategic alliance, wherein Chitralekha Group will take care of the space selling for Eclectic Publications pan India.

Speaking on the tie-up, Mitrajit Bhattacharya, Publisher and President, Chitralekha Group, remarked, “The North East is a very prominent market for a lot of brands, and we feel that this region has tremendous potential. In the next few years, the region is only going to get bigger in terms of business and we’re very happy and excited at the same time to be joined with Eclectic Publications, which is a premium media house from the North East with a great eye for the future.”

Tanushree Hazarika, Publisher and Managing Editor, Eclectic Publications, added here, “Tying up with Chitralekha Group, which is one of the oldest publication houses of the country, will help us in expanding our networks and resources all over the country. Being from the North East, we understand the requirements, demands and trends of this region, and with this alliance, we aim to add a vast array of resources which the brands and clients can make full use of.”

Chitralekha Group publishes a vast array of magazines like Chitralekha Gujarati, Chitralekha Marathi, Watch World and BTW, to name a few.

Eclectic Times and Eclectic Vibes are the two monthly magazines published by Eclectic Publications, which circulated in all the eight states of the North East, besides Delhi, Bangalore and Kolkata. At present, Eclectic Times claims to have a circulation of over 64,000, while circulation of Eclectic Vibes is over 35,000. Both the magazines are also available online and across all Android and Apple platforms.

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