Mathrubhumi launches 'Keralathinoru Kaithangu' campaign for flood relief in Kerala

This multi-phase relief mission seeks readers’ support to help Kerala during this most difficult time.

e4m by exchange4media Staff
Updated: Aug 18, 2018 8:58 AM

Torrential monsoon rains in Kerala have killed several people and left thousands homeless. Landslides have wiped off villages and the state is reeling under unprecedented showers and floods. The government is offering all possible assistance to those affected by the disaster, along with joint relief operations which are run by the armed forces. However, given the widespread devastation, Kerala’s formidable media group Mathrubhumi has launched a flood relief initiative, Keralathinoru Kaithangu.

This multi-phase relief mission sought readers’ support to help Kerala during this most difficult time.

Mathrubhumi has come forward to help ease the suffering of the people in Kuttanad, lending similar support as they did during the Chennai floods, Okhi disaster and Gujarat earthquake.

While money is the most essential thing that is needed for the relief work, other items such as medicines, canned food items, rice, sugar, biscuits, pulses and grains, matchboxes, candles, bed sheets, towels, sanitary products, soaps, disinfectants and bleaching powder are also needed. Individual organisations and students can contribute their bit to the relief efforts. The public can donate money at the nearest MB office or deposit in the account number given below:

Current Account No: 37831488523 (SBI, Kannur Road, Kozhikode)
IFSC Code: SBIN0070188

Mathrubhumi will hand over the donations to the Chief Minister’s relief fund, call 7561099000 for more details.

The campaign is supported and promoted by all Mathrubhumi divisions which include print (MB Newspaper, television News Channel (, radio, (Club FM 94.3) and online (

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