Amar Ujala MQ 2012: Kolkata gears for media quiz today

Quizzing capital of India, Kolkata, is all set to prove its mettle once again at the Media Quotient quiz, being held today at Rang Darbar, Swabhumi

e4m by Shanta Saikia
Updated: Jun 22, 2012 9:37 PM
Amar Ujala MQ 2012: Kolkata gears for media quiz today

After an enthusiastic round of quizzing in Delhi on June 20, the Amar Ujala MQ 2012 now moves to Kolkata for the second leg on June 22. Organised by exchange4media, Amar Ujala is the title sponsor of Media Quotient this year.

Testing the media mettle of Kolkata participants will be quiz masters Sumit Roy, Founder Director, Univbrands and Jayashree Mohanka, Director, Electro Zavod India.

Speaking to exchange4media, both Mohanka and Roy said that they were looking to catching up with friends from the media and brand communication fraternity in Kolkata in an informal and fun setting.

Roy added, “Media Quotient has earned a reputation of being an important event in the annual calendar of our industry, and with Amar Ujala, another respected name, backing it this year, I am sure the occasion will be very special.”

He felt that the quality of questions had always been good and the quiz is a good way of getting to know the latest happenings in the industry. “Come test your knowledge at MQ. If you know the answers, you win. If you don’t know the answers, you still win…because now you know!” he quipped.

Mohanka prefers to be relaxed and non-threatening as quiz master. “I am not here to show up participants’ ignorance, but to help them have ‘aha’ moments over bits of info,” she stressed. Her personal style is to encourage the participants and keep it light and fun.

On the other hand, Roy hopes to meet the very high standards expected since Kolkata is known as the quizzing capital of India. He wants to bring the same personal touch that he brings to all his live workshops – high energy, rapport with the audience, quick thinking repartees and not just reading the questions off the card. “A good quiz is always ‘infortaining’,” he said.

Undoubtedly, both Mohanka and Roy are passionate about quizzing. In fact, for Mohanka, quizzing has been a lifelong hobby arising out of a love for books and an “inexplicable knack for remembering useless information”. No wonder Roy calls her “Kolkata’s Queen of Quizzing”. Having been born and raised in the city of the Derek O’Brien, quizzing has always been an important part of Roy’s life.

He added, “I make a living out of interactive workshops and conducting ‘learn by doing games’ is very much my forte. Quizzes are often part of those games I design. The workshops I conduct for Univbrands (the learn-by-earning university I run) often goes into a ‘game show’ format to make things exciting for the participants. Quizzing is the original game show.”

Media Quotient brings together media professionals on a common platform to network and interact while simultaneously competing to win. It is open to anyone from advertising and media agencies, corporate houses, media houses and students.

To register for Amar Ujala MQ 2012, any number of two-member teams can participate for an entry fee.

The Delhi regionals this year was won by the duo comprising Rohan Khanna and Tanmay Prusty of the Genpact-Reckitt Benckiser team. The winning team had a total score of 65 points.

After Kolkata, the Amar Ujala Media Quiz moves on to Bangalore on June 27. The grand finale will be held in Mumbai on June 29.

My FM is the associate sponsor of the quiz. Open magazine is the sponsor of the audience round, while Emami is the merchandise sponsor.

Also read:

Amar Ujala MQ 2012: Mohit Joshi, Suresh Balakrishnan to test Delhi

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