Wipro consolidates Consumer Care media duties with Lodestar UM

Apart from Santoor, Lodestar UM will now also handle Chandrika and Enchanteur range

e4m by exchange4media Staff
Updated: Apr 16, 2018 8:54 AM

Wipro has shifted major part of its Consumer Care media business to Lodestar UM following an extensive and exhaustive multi-agency pitch. Under the new arrangement, in addition to Santoor that consists over 70% of Wipro’s media spends, Lodestar UM will now also handle Chandrika and Enchanteur range of products.

The mandate for Lodestar UM is to further consolidate the market share of Santoor, the flagship brand of Wipro Consumer Care, across India.
Chandrika is now looking to expand its product portfolio and the mandate for Lodestar UM is to launch the new products with maximum impact. Chandrika was launched in 1940 by C R Kesavan Vaidyar, an Ayurvedic practitioner from Irinjalakuda, Kerala. Based on Chandrika’s potential to grow, Wipro acquired marketing rights for Chandrika in 2004. 
Enchanteur, the female bath and body care brand, with products including perfumes, deodorants, bar soap, lotion, shower gel and others is looking to enter new markets. Lodestar UM’s mandate is to help the brand grow its market share.

Talking about the business win, Nandini Dias, CEO, Lodestar UM, said, “Wipro is one of our oldest clients and we have been handling the business for the last 25 years. Over the years LUM has become integral part of overall Wipro marketing team and the collaboration extends beyond media responsibilities. We are truly delighted that in this next phase of growth Wipro has chosen us to be its media partner.”

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