Vigor Media Worldwide bags PR mandate for Usha Shriram

Vigor Media Worldwide will be responsible for building strategic communication framework for Usha Shriram and strengthen its leadership positioning in the consumer durables markets 

by exchange4media Staff
Published - Apr 22, 2019 6:47 PM Updated: Apr 22, 2019 6:47 PM

Vigor Media Worldwide has bagged the PR mandate from Usha Shriram which has been dominating the consumer durables market of the country for decades. The contract comes as another acknowledgement of the PR and communications approach of Vigor Media Worldwide. 

The role of Vigor Media Worldwide will be to build a strategic communication framework for USHA SHRIRAM and strengthen its leadership positioning in the consumer durables markets.

Vigor Media Worldwide won the account after a multi-agency pitch followed by a competitive bidding process. The mandate for USHA SHRIRAM will be handled by the Delhi-NCR office of Vigor Media Worldwide with the support from its team along with its associates spanning across the country for greater visibility and strong positioning of brand ‘USHA SHRIRAM’ among targeted segments. 

Satnam Sandhu, Executive Director, Usha Shriram said, “Usha Shriram was looking for a competent team to partner with it in its efforts towards establishing a focused communication approach and we found the required zeal and enthusiasm in Vigor Media Worldwide. Their credentials in this exclusive domain is truly impeccable and we believe that they are well suited to meet our communication goals.” 

Commenting on winning the PR mandate of USHA SHRIRAM, Nikhil Singhal, Founder, Vigor Media Worldwide said, "We are honoured and delighted to be the strategic communication partner for USHA SHRIRAM, which has maintained its distinct identity and a series of unbeatable USPs to emerge as one of the strongest players in consumer durables market.” 

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