Unilever CMO Keith Weed Quits

Weed will leave the FMCG giant in May next year. Unilever has not confirmed who will be stepping up to take on the top marketing role.

by exchange4media Staff
Published - Dec 6, 2018 9:44 PM Updated: Dec 6, 2018 9:44 PM
Cannes Lions 2017: Unilever Global CMO Keith Weed talks of embracing old and new rules in advertising

Chief marketing officer of Unilever, Keith Weed has announced his retirement from the business. He spent nearly four decades with Unilever. As CMO, he was responsible for the marketing, communications and sustainable business functions at Unilever.  

Weed will leave the FMCG giant in May next year. Unilever has not confirmed who will be stepping up to take on the top marketing role.

His departure follows on from Alan Jope being appointed to the position of chief executive, taking over from outgoing exec Paul Polman.

Weed said in reports: “I have had a hugely enjoyable time with the company, with a range of positions in different countries. As the world’s second largest advertiser, we have been able to leverage our scale for effectiveness and efficiencies, and we have also been able to leverage our scale for good, leading for greater responsibility, transparency and accountability in the advertising and digital industry."

Weed joined Unilever in 1983. He was appointed to the role of chief marketing and communications officer in 2010.

Over the last few years, Weed along with P&G's Marc Pritchard, has been working with agencies and platforms to stop advertisers losing money to issues like ad fraud and opaque digital measurement. This year at Cannes he called for the industry to put a stop to influencer fraud.

 

 

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