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Your weekly news roundup. A summary of all stories that made headlines

exchange4media Staff Dec 8, 2018 10:07 AM

Cannes Lions 2017: Unilever Global CMO Keith Weed talks of embracing old and new rules in advertising

Weed will leave the FMCG giant in May next year. Unilever has not confirmed who will be stepping up to take on the top marketing role.

exchange4media Staff Dec 6, 2018 9:44 PM

spotlight

Stakeholders of the influencer economy agree that the attempts to clean up the ecosystem or ‘drain the swamp’ are welcome, but not enough.

Venkata Susmita Biswas Nov 26, 2018 8:23 AM

Parveez Nasyam, CEO & Managing Director - Xenium Digital Pvt. Ltd. speaks about current trends in the digital world and whether Adblocking software is a sign of worry for brands

Dolly Mahayan Sep 5, 2018 7:35 PM

Influencers’ deep and direct connections with their audiences help brands to reach consumers say experts from KWAN Entertainment, Amway, BBLUNT, Social Kinnect & Golinopinion

Misbaah Mansuri Aug 20, 2018 8:57 AM

A round-up of all the news that made headlines over the week

exchange4media Staff Jul 28, 2018 10:50 AM

Digital media buyers welcome Twitter's crackdown on bots; believe that the next step is to verify every account on the platform

Venkata Susmita Biswas Jul 13, 2018 8:58 AM

Simon Brockman talks about challenges before agencies in highly competitive environment, use of influencers and bots on Twitter, and much more

Naziya Alvi Rahman Jul 9, 2018 8:58 AM

We spoke to some Indian influencers to understand their take on Unilever CMO's recent announcement to tackle fake followers

Madhuwanti Saha Jun 27, 2018 9:00 AM

The session discussed how founders used purpose to build trust, which is critical for any successful sustainable business

exchange4media Staff Jun 21, 2018 3:00 PM

Responding to Keith Weed’s statement on influencer marketing, PHD senior leadership claims that the agency has invested in technology that generates good quality media inventory and ensures that they do not buy bot traffic.

Naziya Alvi Rahman Jun 21, 2018 8:59 AM

Chaired by Zanny Minton Beddoes, Editor-in-Chief of The Economist, industry leaders like Carolyn Everson, VP Marketing Solutions, Facebook , Keith Weed, CMO, Unilever, Evgeny Morozov, Journalist, Independent and Kasha Cacy-Chief Executive, USA (UM) debated whether tech giants support open societies or are they a threat to them?

exchange4media Staff Jun 21, 2018 8:45 AM

Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.

Naziya Alvi Rahman Jun 19, 2018 8:59 AM

According to CMO Keith Weed, as much as 40 per cent of influencers have been involved with buying followers at some point, sometimes accidentally

exchange4media Staff Jun 18, 2018 11:41 AM

Cannes Lions 2017: Unilever Global CMO Keith Weed talks of embracing old and new rules in advertising

Weed also spoke on key issues such as ad fraud, embracing diversity in advertising and why brands first need to engage their consumers

exchange4media Staff Jun 22, 2017 9:14 AM