This award is for the entire marketing team at Cipla Health: Satish K Sahoo 

Satish K Sahoo, Senior Director – Marketing at Cipla Health, has won the CMO Innovation Award at the Laqshya Pitch Best CMO Awards 2026 on Thursday.

The CMO Innovation Award recognises marketers who demonstrate the ability to create an innovative environment that delivers breakthrough marketing and game-changing outcomes, whether in ROI, customer engagement or industry impact.

Sahoo is known for driving transformation across health and wellness brands spanning home care, food and personal care categories. At Cipla Health, he has scaled Nicotex threefold, repositioned Omnigel and Cofsils as market leaders, built strong brand ecosystems and introduced innovations such as Nicotex Begin along with consumer-focused packaging formats.

An XLRI alumnus, Sahoo combines strategic thinking with a passion for fitness, travel and food, inspiring teams while shaping the future of marketing in the health and wellness space.

Accepting the honour, Sahoo said, “This goes out to the entire marketing team at Cipla Health who are putting in the effort to make it one of the fastest growing wellness companies in India.”

Highlighting the role of innovation in marketing, he added, “We all know how difficult it is to bring innovations, support them and scale them up. Less than 5–10% of innovations actually make it to the success podium, but they are the future growth drivers and most importantly the profit drivers.”

The Laqshya Pitch Best CMO Awards serve as a platform where innovation meets recognition and excellence takes centre stage. By celebrating strategic vision and creative leadership, the awards spotlight professionals who continue to drive growth and shape the future of marketing in India.