This award is a dedication to the Tata family: Pooja Asar at Laqshya Pitch Best CMO Awards

Pooja Asar, Pooja Asar is the Head of Marketing, Tata Passenger Electric Mobility Limited, has won the CMO Innovation Award at the Laqshya Pitch Best CMO Awards 2026 on Thursday.

The CMO Innovation Award recognises marketers who demonstrate the ability to create an innovative environment that delivers breakthrough marketing and game-changing outcomes, whether in ROI, customer engagement or wider industry impact.

A seasoned brand strategist, Asar is known for bringing bold and innovative thinking to India’s automotive landscape. At Tata Motors, she has led transformative campaigns across electric and passenger vehicles, combining powerful storytelling with new-age consumer engagement and integrated marketing ecosystems.

With experience spanning automotive, FMCG and digital sectors, she is recognised for sharp consumer insights and strategic brand building. Her work has focused on accelerating EV adoption while creating culturally relevant campaigns that deliver strong business impact and reinforce brand leadership in the rapidly evolving mobility market.

Accepting the honour, Asar said, “This award is actually a dedication to our team members, the entire Tata family, our agency partners and our loved ones. Without their passion and ambition to see us succeed every day, this wouldn’t have been possible.”

She added, “Real innovation is bold, impactful and engaging for consumers. But there is also a lot of passion from our teams and families that helps make this success possible.”

The Laqshya Pitch Best CMO Awards serve as a platform where innovation meets recognition and brilliance shines brightest. By celebrating strategic vision and creative excellence, the awards spotlight professionals who continue to drive growth and shape the future of marketing in India.