TechManch 2019: Be elegant about what you post & focus on your content: Tamara McCLeary

One of the top global influencers & CEO of Thulium, Tamara McCLeary, spoke about crafting legacy through a powerful personal brand

e4m by exchange4media Staff
Updated: Jun 29, 2019 8:52 AM
Tamara

The eyes of the audience lit up when ‘she’ walked in - holding just a mike, and many thoughts. Tamara McCLeary, a social media influencer in the technology sector ranking in the top 1 per cent in influence globally, and CEO of Thulium, was on the podium and delivered what she is best at—influencing people. 

Tamara was addressing want-to-be influencers or who are already so, at the ‘Crafting your legacy through a powerful personal brand’ session. It was more audience engagement than just talk. “Don’t care about the number of followers you have, but focus on how you are going to help to be a resourceful influencer," she said. “I like influencers to showcase their work than mere talk…these are not influencers, and there works must speak for themselves.” 

Talking about the power to create the future and how it will look like, she spoke about a mental blockage. “It’s not the technology, but your mental blockage which is leading you nowhere. So go out, and just do it,” she said ecstatically.  

Tamara was more vocal about the need for influencers to be more visible in their approach. “Highest value influencers are invisible, however, being an influencer myself, my target is to become more visible for my followers. I don’t want to carry the fake ego of being one of the top influencers.” As a piece of advice, Tamara advocated influencers to become more transparent. She also suggested being more vulnerable. “In today’s arena, vulnerability is quite sexy,” she said. 

In an interactive exercise, she asked the audience to attribute three adjectives that people in a closed room would like to mention when they are not around—which turned out to be a quite hilarious exercise. “Be those three adjectives and fine tune it, if you want all your communication to come back to you,” she said.  

Tamara was also vocal about people’s perception. Brand influence increases as the gaps are closed between how you see yourself and how you been perceived by others. She also posed a few questions to the audience. “What do you want?” she asked. Is it recognition for accomplishments and expertise? Do you want you to highlight your unique value in your current role? She asked the participants to be more real and clear about priorities and to be emotionally attached to what you write. “Be elegant about what you post and be focused on your content than mere numbers.” 

She concluded the session with: Get up from ‘that’ nail which has not hurt you bad enough. Now it’s time! You have nothing to lose, just do it!     

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