Tata Trusts launches countrywide health campaign on COVID-19

The campaign ‘5 Kadam, Corona Mukt Jeevan’ ranges from video messages, short animation videos, infographics, audio messages, and SMS-based messaging

e4m by exchange4media Staff
Updated: Apr 26, 2020 2:00 AM
Tata Trusts

Tata Trusts has begun a pan-India community outreach to induce adoption of health practices, as promoted by the government of India in rural areas to prevent the spread of COVID-19. The exercise is expected to have reached about 12 million people in 21 states.

The campaign ‘5 Kadam, Corona Mukt Jeevan’, ranges from video messages in the country’s languages, even dialects, short animation videos and infographics to audio messages, and SMS based messaging.

For wider deployment by any interested organisation, the Trusts have made publicly available through social media about 300 such videos and audio messages.

Over 70 celebrities, from all over India, have lent their support with video and audio messages. Among them are Nana Patekar, Sonali Kulkarni, Harbhajan Singh, Ila Arun, Atul Kulkarni, Malini Awasthi, and Sanju Samson for Rajasthan Royals, to name a few.

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