Subway celebrates 18 years, encourages Indians to vote in General Election 2019

This pan-India campaign is being supported widely by print and social media besides posters and counter cards placed in every participating Subway outlet to inform the guests.

Subway

Subway India has unleashed a unique initiative to encourage India to vote enthusiastically in the on-going Indian General Election. As it celebrates its eighteenth year in India, Subway will offer 18 per cent discount on all orders placed by walk-in guests for three consecutive days in each area going to the polls.

To avail this offer, guests visiting a Subway restaurant have to simply show their inked finger. The offer is open to guests of all age groups on the day of the voting in their respective zones as well as on two consecutive days thereafter. General Election 2019 is likely to see a record number of first-time voters exercising their franchise in the world’s largest democracy.

Speaking on the development, Ranjit Talwar, Country Director, South Asia, Subway said, “Seeking to participate in one of world’s biggest events this year, Subway India is celebrating its eighteenth anniversary in India by rooting for responsible Indian citizens, dutifully casting their vote, by offering an 18 per cent off on the total bill amount."

“The objective is clear, stepping into adulthood comes with added responsibility and the brand is encouraging and incentivising all citizens who fulfil an important responsibility towards the nation,” he added.

This pan-India campaign is being supported widely by print and social media besides posters and counter cards placed in every participating Subway outlet to inform the guests.

Subway began its operations in India in 2001 and currently operates a chain of 640 restaurants across 70 Indian cities. The brand leads the way in the quick service restaurant industry in terms of its product line-up which is traditionally deemed fresh and more nutritious.

Subway provides consumers the freedom to have their submarine sandwiches and salads made as per their liking, using an assortment of fresh veggies and bread. The brand’s USP of freshness, customisation, and power of choice continues to fuel its growth in the country.

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