Shridhar Mishra, VP, Digital Sales, Asianet News & Entertainment Pvt Ltd, speaks about the brand’s presence in multiple vernacular languages, innovations on the Ad Tech front and more

Neethu Mohan Jun 11, 2019 8:29 AM

With meticulous preparation, the group was able to deliver the mandate with accuracy and speed to its audiences

exchange4media Staff Jun 4, 2019 5:48 PM

At its peak, traffic was flowing at 10x the normal volume during the election

exchange4media Staff May 30, 2019 1:45 PM

Spanning between 19th April to 23rd May, the campaign was divided into 3 phases: pre-voting, voting, and results, and allowed users to keep up with news related to the 2019 Lok Sabha elections

exchange4media Staff May 29, 2019 2:05 PM

Guest Column: Rishabh Sharma, Brand Strategist, Twitter India, says to build strong consumer connections, brands should embrace purpose-led strategies and marketing solutions for key moments

Rishabh Sharma May 28, 2019 9:46 AM

From characters and situations, Avengers: Endgame and Game of Thrones, to Malayalam movie Lucifer, all are being used for creating memes/trolls in social media

Neethu Mohan May 24, 2019 9:48 AM

Industry leaders cheer the clear majority for NDA and look forward to a new era of industrial growth and policy reforms 

exchange4media Staff May 24, 2019 9:32 AM

Shot over 37 locations the documentary will encapsulate the incredible India story as the world’s largest democracy goes to poll

exchange4media Staff May 23, 2019 1:08 PM

A statement from the Ministry dated 22nd May 2019, highlights that Non-News and Current Affairs channels are not mandated to carry anv news and current affairs content

exchange4media Staff May 23, 2019 8:42 AM

Commencing at daybreak, the programming will start at 6 AM and will aim to bring the fastest, first reactions and a 360-degree view throughout the day until the final results are declared

exchange4media Staff May 22, 2019 8:08 PM

This is the first time election coverage has been aired by a GEC and a Hindi movie channel, contrary to government guidelines which stipulate that only news channels can carry election coverage

exchange4media Staff May 22, 2019 6:57 PM

The campaign focuses on the significant role the government plays in providing a brighter future for the nation and its citizens

exchange4media Staff May 22, 2019 5:25 PM

As per data by Indraprastha Institute of Information Technology Delhi, total number of tweets during the 7 phases of polling stood at 1,327,019 retweets, 52,260 quotes, and 366,092 original tweets

Tasmayee Laha Roy May 22, 2019 9:29 AM

This LIVE segment has been created in association with Pixotope, a virtual production system developed in Norway by The Future Group

exchange4media Staff May 21, 2019 6:17 PM

According to the projection, the single largest party, BJP alone will get 202 seats as per NewsX Neta Exit Polls data, while Congress will be getting 107 seats

exchange4media Staff May 20, 2019 1:14 PM

Guest Column: Basant Dhawan, CEO-English & Business News, Network18, says technology and innovation have been the backbone of an impactful news viewing experience

Basant Dhawan May 18, 2019 9:28 AM

The biggest Exit Poll for the General Elections across News18 Network - coverage starts on 19th May 19 from 5 pm onwards

exchange4media Staff May 17, 2019 2:30 PM

Industry experts agree that elections are a big reason behind this shift, but it is not the only reason for a surge of FMCG brands on news channels

Moumita Bhattacharjee May 17, 2019 8:50 AM

For the 2019 General Election, parties have come up with more ad jingles than ever before and we take a look at how they have been using radio to effectively reach out to voters

Dolly Mahayan May 14, 2019 8:24 AM

The new initiative will strengthen the content collaboration between the two media houses and deepen their ties as they begin sharing journalistic resources

exchange4media Staff May 10, 2019 11:18 AM