Somany Ceramics awards national digital mandate to Nikulsan

The agency will plan and implement 360-degree digital marketing for the company

by exchange4media Staff
Published - Aug 29, 2018 4:30 PM Updated: Aug 29, 2018 4:30 PM

Nikulsan, a performance-based marketing services company, today announced that it has been awarded the national digital mandate for Somany Ceramics, one of the leading tile manufacturers in India. The account was won after a multi-agency bid.

As the digital marketing adviser, Nikulsan will strategise, plan and execute 360-degree digital marketing for Somany Ceramics. This will include handling Social Media Marketing (SMM), Search Engine Optimization (SEO) and Online Paid Marketing campaigns.

On acquiring the prestigious account, Sandeep Choudhary, CEO, Nikulsan said, “We are excited to partner with one of country’s leading tile companies and our constant effort will be towards creating long-term customer engagements for the brand through innovative and intriguing campaigns for a relatively low involvement category like tiles. We would also work towards establishing newer segments like Somany Bathware in the industry.”

Charu Malhotra, GM – Marketing, Somany Ceramics Limited commented, “Branding for tiles has always been a challenging task. Thus, one has to be most creative and engaging with their story-telling. Tiles are quickly moving from a mere functional commodity to a more aspirational and aesthetically driven choice for a consumer and hence as a brand, it will be our endeavor to provide the much-deserved positioning to them.”

“Of all agencies, Nikulsan showed that spark and we were confident of partnering with them. We look forward to harnessing their vast experience in digital marketing to redefining our positioning and expanding our digital reach”, she added.

Vivek Malhotra, Digital Marketing Manager, Somany Ceramics Limited commented, “In the current scenario, where time is a challenge and there is hardly any space to wait for things to download, using artificial intelligence tools for online marketing available with Nikulsan will be a viable solution.”

Nikulsan is a performance-based marketing services company that aims at delivering experience-driven campaigns creating value and desired positioning for every client. With the new acquisition, the agency has added another feather to its industry diversity. The agency has acquired deep understanding of the digital space due to the extensive work delivered for leading companies across diverse industries such as, healthcare, real estate, financial services, technology and gaming, telecom and retail.

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