Social media today acts as a major driver of traffic to websites, startups and established ventures alike. As a result, it is crucial to take into account a lot of parameters, even beyond the ones that are apparent to the business. On this note, it is crucial to weigh the importance of link clicks, likes, shares and comments, in order to increase the audience reach of posts
A recent report shows that online press releases can be a powerful tool for search marketing as they allow a brand to leverage relevant and to the point content which they would have to create for other uses anyway. Puretech’s Prashant Deorah writes about what works best.