Reebok unifies under one logo, one wordmark

The move is meant to leverage the brand’s most recognizable and distinguished assets – the Vector logo and ‘drop-R’ wordmark

by exchange4media Staff
Published - Nov 7, 2019 1:09 PM Updated: Nov 7, 2019 1:21 PM

Reebok has announced that beginning in 2020 it will unify under one brand logo and wordmark, leveraging its most recognizable and distinguished assets – the Vector logo and “drop-R” wordmark.

The wordmark and logo will be fully integrated across all Reebok sport and lifestyle products, including footwear and apparel.

“At Reebok, our mission is to be the best fitness brand in the world. We live at the intersection of fitness and fashion, and our product is a reflection of that connection,” said Matt O’Toole, Reebok President. “As we continue to differentiate ourselves, we’re blurring the lines between our entire portfolio of performance and lifestyle products even more so to give our brand one unified presence and voice,” O’Toole said.

Karen Reuther, VP of Creative Direction “Under a unified banner, all of our products and experiences will tell a single story that is clear and consistent. The Vector was created as a logo version of the iconic Reebok side stripes and cross-check design that dates back more than fifty years. It’s compelling, dynamic and powerfully linked to some of our greatest cultural moments.”

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