Ranveer Singh and Ola come together to encourage aspiring rappers
The initiative aims to encourage people from all walks of life to showcase their talent, and participants are required to record a rap song while sitting in an Ola, using the Gully Beat app
Ola, the ride-sharing platform, has collaborated with Excel Entertainment and Tiger Baby - the makers of the upcoming film, ‘Gully Boy’. Under the partnership, Ola, Excel Entertainment and Tiger Baby are offering a unique platform to the country’s aspiring rappers, wherein they are invited to share their songs and win a chance to showcase their talent to the entire country.
Conceptualised with the intent of encouraging the people from all walks of life to showcase their talent, the participants are required to record a rap song while sitting in an Ola, using the Gully Beat app. Videos can be submitted on Ola’s Facebook, Twitter, or Instagram; using #GullyGullyOla before 13th February 2019. While the participants get a chance to reach out to Ola’s vast customer and follower base, the winners will also be winning ‘Gully Boy’ goodie bags and an opportunity to meet Ranveer Singh.
Speaking on the activity, Anand Subramanian, Senior Director - Marketing Communications at Ola said, “At Ola, we are thrilled to bring unique experiences to our customers that go beyond their mobility needs. Every corner of this country is filled with youthful energy and gifted artists, and through this activity, aspiring rappers get a platform to showcase their talent. We are happy that we found a like-minded partner in Excel Entertainment and we hope to discover some great talent together.”
Commenting on this initiative Vishal Ramchandani, Head of Marketing at Excel Entertainment said “Ola as a new age brand has collaborated with ‘Gully Boy’ to inspire a generation of entrepreneurs to defy the status quo and make a career for themselves. We are proud to partner with Ola to encourage music enthusiasts to come forward and provide them with a platform to showcase their talent.”
Interested participants can visit Ola’s blog to get more information about the contest. Hurry! The contest ends on 13th February 2019. Produced by Ritesh Sidhwani and Farhan Akhtar and directed by Zoya Akhtar, Ranveer Singh and Alia Bhatt starrer ‘Gully Boy’ will be hitting theatres on 14th February 2019.
Video: #GullyGullyOla se chalaye Hindustan ko
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