Radio City associates with Mumbai Indians ‘One Family’ theme

Radio City will enhance the connect with listeners through innovative on-ground, on-air and social media activities

e4m by exchange4media Staff
Updated: Apr 23, 2019 2:18 PM
Radio City

Radio City has associated with Mumbai Indians as the official radio partner for the 8th consecutive year. Radio City amplifies Mumbai Indians’ core theme of ‘ONE FAMILY’ to drive loyalty and establish a connect with the fans. As part of the association, Radio City enhances the city connect with the listeners through various innovative on-ground, on-air and social media activities. 

Radio City augments Mumbai Indians’ core theme of ‘ONE FAMILY’ with various engaging activities on air and on ground. 

Radio City RJs will visit various locations of Mumbai in MI and Radio City branded vehicle, and interact with cricket fans by playing contests and quizzing them about trivia related to Mumbai Indians. 

Radio City Mumbai’s evening show ‘Taka Tak Mumbai’ with RJ Harshit and Pulkit is broadcasted LIVE from the stadium near the Sachin Tendulkar stand on the day of home-ground matches, where the fans cheer for their favourite team. 

Radio City’s RJ Harshit, Pulkit and Karan also interact with MI fans at the Wankhede stadium by engaging them in fun activities and contests. As part of the on-ground extension, Radio City RJs urge MI fans to write a unique chant cheering for the team and the best chant is broadcasted on-air between 7pm to 9pm. A similar ‘Chant Challenge’ is also replicated on-air and on digital platforms wherein listeners are gratified with official MI merchandise, thereby adding to the enthusiasm of the sport.

Kartik Kalla, Chief Creative Officer, Radio City said, “The frenzy around cricket has been spreading far and wide year on year, and with 8 years of strong partnership with Mumbai Indians, we at Radio City can proudly say we are ‘One Family’ with a common goal of entertainment. Radio City has always been at the forefront in spearheading initiatives that invoke city pride which resonates with the passion that every Mumbaikar feels towards Mumbai Indians. Radio City has amplified the connect this year by extending the partnership with on ground initiatives which has helped established a connect with the listeners and bridged the gap between the team and their fans.”

Radio City will also host ‘Cricket ka Blockbuster with Mumbai Indians’, wherein 50 lucky contest winners will be invited at Smaaash, Lower Parel to cheer for the team on April 26. The selected participants will also play the cricket challenge and the highest scorer will be gratified with exclusive MI merchandise and tickets for the next match in Mumbai. 

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