Prince Harry and Meghan Markle's wedding: How brands are cashing in on it

From KFC to Dunkin Donuts, here's how brands are cashing in on the Royal Wedding 2018

e4m by exchange4media Staff
Updated: May 18, 2018 8:58 AM

Unless you’ve been living under a rock, you’ll know of Prince Harry and Meghan Markle’s royal wedding, which is to kick off on May 19, 2018. The couple’s decision to wed on a Saturday goes against tradition, as royal weddings usually take place on a weekday. The Duke and Duchess of Cambridge wed on a Friday and the Queen on a Thursday.

Here are some details you can’t afford to miss from the much-awaited royal affair.

"Artisan" condom manufacturer "Crown Jewels" has launched a "sumptuous new" product to celebrate the occasion, "tailored to a regal fit" and promising "discerning love-makers a royal union of pleasure and style. "The product comes in "a handsome souvenir case", which plays a "musical arrangement of God Save the Queen and The Star Spangled Banner" upon opening, and is decorated with a pop-up picture of the happy couple and the inscription "your prince will come".

The Mini brand has designed a special version of its distinctive car, boasting a roof motif combining the British and US flags and the inscriptions "Meghan loves Harry" and "love is all you need" on the glove box.

The one-off "MINI Hatch" will be donated to one of the couple's chosen charities for auction.

The Anglican church has composed a nine-line prayer for the couple, which begins: "God of love, send your blessing upon Harry and Meghan, and all who are joined in marriage, that... they may both live and grow in your love". Archbishop of Canterbury Justin Welby, the Anglican leader, will officiate the ceremony.

Sushi restaurant chain Itsu is marking the event with the "When Harry met Meghan" lunchbox, which comprises salmon, yellowfin tuna nigiri, avocado, shredded carrot, green bean and fresh mint maki, white ginger and soy sauce.

A London patisserie has devised other gastronomic tributes, including cupcakes, a US staple, topped with glazing in the colours of the American and British flags.

Brands jump on the bandwagon

Velveeta is creating a crown-shaped mac and cheese, KFC has special buckets, and Dunkin' Donuts has recruited a Real Housewife to hawk "Royal Love" doughnuts. Strongbow is trying to cash in on what it calls Americans' "obsession" with the royal wedding by rolling out a new flavor of cider and special teacups.

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