OMD India drives off with CarDekho’s media duties

The automotive search portal has appointed OMD India for data-driven solutions

e4m by exchange4media Staff
Updated: Mar 18, 2019 11:24 AM

CarDekho has appointed OMD India to manage its offline media duties. The account will be serviced by a dedicated team of media, strategy and data specialists out of the network’s Gurugram office.

Founded in 2008 by brothers, Amit and Anurag Jain, as a start-up out of Jaipur, CarDekho Group has grown to become India’s leading Auto Tech Ecosystem. With more than 78 million in monthly traffic, 39 million monthly unique visitors, 2 million YouTube subscribers and upwards of 6 million mobile app downloads, the group has become largest consumer-facing platform in the country, digitizing the entire Indian Auto Ecosystem. 

The site has introduced several innovative features to provide consumers a rich, immersive experience throughout their car buying journey. As such, the platform has partnered with OMD to ensure they make full use of them.

Speaking on the appointment, Gaurav Mehta, Chief Marketing Officer at CarDekho, said: “We were highly impressed by OMD’s advanced capabilities in data and analytics, and how they were used to connect our platform with new, relevant audiences. We look forward to working with the team going forward on driving fresh growth for CarDekho Group and continuing its success story in India.”

“We are excited to partner with CarDekho and help them, as well as their consumers, make Better Decisions, Faster through the value of precision marketing,” said Priti Murthy, CEO, OMD India. “Our mutual passion for business effectiveness is our common ground and we look forward to collaborating on new media solutions that unlock fresh growth for the platform and ultimately deliver stronger business outcomes”.

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