MTV Roadies Real Heroes new season begins February 10
The reality show has roped in Droom and other marquee sponsors for one of the longest reality shows in India
MTV, the youth entertainment brand along with Droom is set to release MTV Roadies Real Heroes powered by OPPO, co-powered by Frankfinn Institute of Air Hostess Training and Woodland.
Following the success of 15 iconic seasons, India’s longest running reality show is here to showcase real stories of courage and valour, thereby, inspiring legion of fans to jump into the joyride starting February 10, 2019 every Sunday at 7 pm.
Commenting on the announcement of the current edition, Ferzad Palia, Head – Youth, Music and English Entertainment, Viacom18, said, “Roadies defines the adventure reality genre in India. The show’s immense popularity has reached new heights with 133mn viewers on television and 116.8mn views on VOOT just in its last season. Knowing the pulse of the thrill seekers for this long has not only been a gratifying experience for us but also for our partners who benefit hugely from their association. While Droom.in, India’s largest online auto marketplace for buying and selling new and used automobiles, debuts as the Title Sponsor, OPPO has come on board as the Powered By Sponsor. Frankfinn Institute of Air Hostess Training and Woodland are the Co-Sponsors for this edition while other Associate Sponsors include Envy, Ralco Tyres, Casio G- Shock and Spraymint.”
Debuting as a title sponsor, Sandeep Aggarwal, Founder and CEO, Droom said, "Roadies has a cult following amongst the youth of the nation and we are glad to partner with the show as the Title Sponsor. Droom is youth brand and the association will further cement our position. We had previously partnered with the channel during MTV Dropout as the title sponsor, which delivered great ROI for our brand budgets and we look forward to our next three years’ partnership with Roadies."
“Roadies enjoys the status of being one of the most popular youth reality show in India. The show appeals to the young audience because of its showcase of relationships, relevant for today’s young generation, much like OPPO, a brand that believes in surprising the audience with its innovation and has developed a strong connect with the youth. With our sight firmly set on the Indian market, we are trying to associate with the right platforms to interact with our target audience. We are happy to partner with MTV on this refreshing journey as this is a perfect platform to strengthen our connect in India. The contestants and audience can expect to witness and capture the exciting moments on the show with OPPO. We congratulate MTV on running fifteen successful seasons and we wish Roadies Real Heroes 2019 a tremendous success," said Will Yang, Brand Director, OPPO India.
Every year, the trademark show receives an overwhelming response for the auditions, with the fans showcasing their zest to be a Roadie! Every season is no less than a celebration of the passion and the undying ability to take on the most extreme challenge, providing a perfect blend of adventure and thrill. With a new theme and gang leader in the 16th season, Droom.in MTV Roadies Real Heroes powered by OPPO, co-powered by Frankfinn Institute of Air Hostess Training and Woodland will celebrate distinctive individuals who have gone out of their means to help and trigger a change.
This year, legendary sportsman and real-life warrior, Sandeep Singh joins the league for the first-time pumping up the adrenaline with the other seasoned gang leaders. He will be locking horns with small screen’s favourite star Prince Narula who is determined to win. Raftaar whose music echoes amongst the youth is prepped up for his second stint along with seasoned expert Nikhil Chinapa who is here to spruce up the fight. Gorgeous, poised and the two-time winner actress-model Neha Dhupia is back to clinch her third title. Being the only boss lady in this man’s world, she will surely have all eyes on her gang. And to top it all, Ringmaster Rannvijay Singh will stir up the game like never before. Braving heart-drubbing tasks and nerve-racking escapades, the contestants will now embark on an ultimate quest for survival.
This season will also be shot across picturesque locations in the hills of South India from the Kannan Devan Hills of Munnar to the western ghats of Chikmagalur reaching the highest peak of Karnataka - Mullayanagiri. The show is set to go on air from February 10, 2019 at 7 pm.
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