Mindshare India, Madison Media and Viacom 18 take top honours at IDMA 2019

Byju Raveendran is IDMA Person of the Year; Madison Media is Best Mobile Media Agency, Mindshare India Best Digital, Social Media Agency & Viacom 18 is Best Digital & Social Advertiser of the Year

by exchange4media Staff
Published - Jun 28, 2019 9:47 PM Updated: Jun 28, 2019 9:47 PM

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The exchange4media IDMA awards held at Taj Lands End, Mumbai, on Friday saw great wins for digital agencies. The grand jury consisted of tech and digital mavens, and was chaired by Suresh Narayanan, Chairman, Managing Director, Nestle India Pvt Ltd.

Madison Media won Best Mobile Media Agency of the Year award and bagged 2 gold metals and 4 silver metals. The agency bagged gold metals in the Best Banners - Single/Campaign, Rich Media with or without video and for the sub-category Mobile & Tablets for their work for MTV India.

Mindshare India was crowned the Best Digital & Social Media Agency of the year. Adding metals in their kitty, the agency also bagged 1 silver metal and 1 gold metal in the sub-category: Campaign with the Best ROI and Best Campaign - Use of Mobile and Mobile Monetization respectively.

Viacom 18 was adjudged Best Digital & Social Advertiser of the year.

The title of IDMA Person of the year 2019 was given to Byju Raveendran.

WATConsult, the digital marketing agency, bagged 3 gold metals and 2 silver metals respectively.

In the Best Benchmark Content/Branded Content sub-category, Viral Fever bagged a gold metal for their TVF show ‘Yeh Meri Family’. For the Best Use of Web Based Games sub-category, Star India bagged a gold metal for their campaign ‘VIVO KBD Housie’.

In the subcategory, Leveraging Social Media to boost brand ROI and engagement, Ogilvy bagged a gold metal for their client Godrej Kala HIT for the campaign Platelet Donation Campaign. The agencies, Glitch Media for Uber Eats and PivotRoots & SoCheers for their work on Amazon Prime Video Comicstaan both bagged Silver metals in the same category.

Liqvd Asia bagged two Silver and one Gold metals at IDMA 2019. It bagged a Gold in the‘Best Use of Social Networks/ Social Media’ sub-category for the campaign ‘Children See, Children Do’ for Kores India. In the Best Campaign-Online Advertising and Digital Direct Response sub-category, Liqvd Asia bagged a Silver for the same campaign, and one more silver in the Best Integrated Media Campaign - Social Cause sub-category.

Please find the complete list below:

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