Mastercard Love Index reveals how Indians indulge in shopping during Valentine’s week

Index created by analysing credit, debit and prepaid card transactions in Valentine's Day week over a three-year period

e4m by exchange4media Staff
Updated: Feb 13, 2019 7:17 PM
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The annual Mastercard Love Index, created by analysing credit, debit and prepaid card transactions over a three-year period (February 11-14 2016-18) reveals several insights about how Indians indulge in shopping during Valentine’s week. 

In 2018, the Mastercard dat, created by analysing credit, debit and prepaid card transactions over a three-year period (February 11-14 2016-18) a showed that majority (29 per cent) of Valentine’s purchases in India took place on 14th February. Given the convenience and range of choice offered by e-commerce, Indians have been increasingly choosing online shopping over in-store visits. As a result, the index notes a 241 per cent increase in the number of e-commerce transactions from Valentine’s Day 2016 to Valentine’s Day 2018. 

However, these tech-savvy Indian lovers continue to invest in traditional gifts such as flowers and jewellery to show their love. Therefore, the overall spend on flowers in 2018 increased by 67 per cent as compared to 2016. Similarly, spends on jewellery has increased by 57 per cent from 2016 to 2018. Apart from investing in material goods, people are also splurging on dining out. This has led to a 54 per cent growth in the amount spent at restaurants since 2016. 

The use of contactless technology in India continues to rise, faster than the global pace. During the Valentine’s week, the value of contactless transactions has increased by 1005 per cent since 2017 compared to 229 per cent globally for the same period. 

It is hardly surprising that contactless is the preferred method of settling the bill, given the ease, safety and security, and growing acceptance in the country. 

The Indian economy has been witnessing an increasing adoption of digital payments, and this clearly reflects in consumer behaviour around Valentine’s Day. Mastercard’s data shows that since 2016, sentimental spending has increased by 37 per cent in India vis-à-vis 3 per cent globally, with the overall number of transactions up by a staggering 113 per cent in India vis-à-vis 8 per cent globally. 

Indians are clearly ahead of the curve when it comes to making their Valentine’s Day purchases and interestingly, contactless payments are becoming very popular. 
 

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