Mahindra calls for media review, pitch worth Rs 250 crore

The account is currently with Lodestar UM of IPG Mediabrands

e4m by Naziya Alvi Rahman
Updated: Jul 24, 2019 8:19 AM

Country’s leading car and SUV manufacturing company Mahindra & Mahindra Ltd has called for a media review. As per sources, the pitch is expected to be around Rs 200 to Rs 250 crore. The account is currently with Lodestar UM of IPG Mediabrands.

Sources in the industry claimed that the pitch was initiated sometime last month and is expected to close by this quarter. All leading agencies are believed to have participated in the pitch.  exchange4media reached out to all stakeholders for comments but did not receive any till the filing of this story.

Mahindra & Mahindra, brands its products as "Mahindra", produces SUVs, saloon cars, pickups, lightweight commercial vehicles, heavyweight commercial vehicles, two-wheeled motorcycles and tractors.

The company has FCB Interface as its creative agency. 


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