Maddies & Screenage: Jury meets today to choose the best in mobile marketing

The 2nd edition of exchange4media Screenage Mobile Marketing Conference and Maddies will be held on October 11, 2019 in Mumbai

e4m by exchange4media Staff
Updated: Sep 26, 2019 9:15 AM

The latest edition of exchange4media Screenage Mobile Marketing Conference and Maddies is all set to celebrate the best in mobile marketing. The conference is scheduled to be held on October 11, 2019 at the Hotel Grand Hyatt, Mumbai. The jury meet will be held at the ITC Maratha, Mumbai today (September 26).

The meet will see industry leaders gather to judge path-breaking campaigns in mobile marketing.

The Maddies and Screenage has an esteemed list of jury members from the industry gracing the meet. The jury will be chaired by Anup Rau, Managing Director & Chief Executive Officer, Future Generali India Insurance Company Limited. Other members are Abhishek Gupta, Chief Marketing Officer, Edelweiss Tokio Life Insurance; Anupam Bokey, Chief Marketing Officer, RP-Sanjiv Goenka Group FMCG; Darshana Shah, Head of Marketing, Aditya Birla Health Insurance Co. Limited; Kavita Chaturvedi, Head Of Marketing & Executive Committee Member, ITC Foods; Prathyusha Agarwal, Chief Marketing Officer, Zee Entertainment Enterprise; Sanjeev Dhiman, Chief Marketing Officer, Cox & Kings; Vishwajeet Parashar, Marketing Head, Bajaj Capital; Nipun Marya, Director- Brand Strategy, Vivo Mobile India Pvt. Ltd; Rama Paul, VP-ANN Marketing & Marketing Services, ABP News; Basant Rathore, Senior VP- Strategy, Business Development & Brand, Jagran Prakashan Ltd; Akash Banerji, Business Head, Voot Advertising Video Platform Viacom 18; Rohan Jain, Marketing Head, English Cluster, Sony Pictures Networks India; Shamik Banerjee, Chief Marketing Officer, Reliance Health Insurance; Arun Gupta, CEO and Founder, MoMAGIC; Varghese Chandy, Vice President, Marketing, Adverting Sales, Malayala Manorama; Karan Kumar Gupta, Managing Director, Zirca Digital Solutions; Vikram Tanna, VP, Head of Advertising Sales and Business Head of Regional Clusters South Asia Discovery Communications India, Satyabrata Das, Head – Strategic Alliances & Corporate Communications Laqshya Group; Pankaj Singh Parihar, Vice President & Head- Digital Marketing & Transformation Godrej Consumer Products Limited; Sai Narayan -Chief Marketing Officer,; Karthik Lakshminarayan, VP Media Planning & Strategy - Vibrant Reliance Jio; Sagar Boke, Head of Marketing, Consumer Products Business and Business Head-Spices, Tata Chemicals.

While selecting the entries, the jury will focus on the alignment of the strategy with the result, through effective use of resources, technology and implementation of the campaign.

Talking about the awards, jury chair Anup Rau said, “I dare say the most significant marketing medium today is mobile, and it will only gain in importance. This device helps us blog and tweet, date, email, surf the net, listen to music, access information and news, take photographs, upload pictures and videos, make payments, watch Netflix, news, sports, stream services, and lest we forget, also make calls!”.

He added, “The mobile is going to be the fundamental medium of the future around which all strategies, not just marketing, are going to pivot. I am proud to chair a jury of the best minds across industries, and I am sure that between us, we will have a lot of fun and learning.”

“To all participants: all of you nominated and here today are already winners. May the force be with you and may the best of the best win,” he added.

The Maddies acknowledges and recognises all such marketing stories that employ an effective mobile marketing strategy done in India and will be equally judged on innovation, concept, execution and results by a highly experienced independent panel of the industry.

The awards are open to all industries linked to Mobile Marketing (Clients, Creative, Media Agencies, Digital Agencies and Publishers, etc).

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