LinkedIn launches second #InItTogether brand campaign with IPL
The campaign went live on TV, OOH, and Digital on March 23
Published - 25-March-2019
LinkedIn kicked off the second wave of the #InItTogether integrated brand campaign on March 23, following its debut brand campaign in India last year.
The campaign will go live on TV with the Indian Premier League Season 12, the country’s biggest sporting event. Inspired by the power of its 55+ million member network in India, this campaign showcases real members, who have found their passion, their calling, and their dream jobs on LinkedIn.
“India is a strategic market for LinkedIn, and we are focused on helping our 55+ million members build fulfilling careers. Our #InItTogether campaign celebrates inspiring member stories of professionals who have leveraged their networks, pivoted to new industries, and created greater opportunity to get closer to their dream jobs. We hope their professional journeys inpire others to find their passion and go after their dream job,” said Srividya Gopani, Director - Brand and Consumer Msarketing, APAC and China at LinkedIn.
Real members, real stories
The campaign features four real members and their diverse professional journeys on finding their dream job on LinkedIn. Gayatri Iyer moved from finance to marketing in pursuit of her dream job, while Nilesh Sharma leaned on his LinkedIn community to find his next job as a voice-over artist. Connecting meaningfully with people on LinkedIn helped Manish Balani push his career boundaries, and Radhika Seenivasakan leveraged the platform to seek support from her professional network when she was having a hard time returning to the workforce following a sabbatical as a working mother.
The campaign has gone go live on TV, OOH and Digital across the country.
LinkedIn’s #InItTogether integrated brand campaign will go live on TV on March 23 with IPL Season 12. The 15-second TV spots will be aired during the IPL on HD and SD, along with Premium English channels on HD and SD.
The campaign’s OOH creatives will be splashed across billboards, metro wraps, and bus stops at prime locations in Mumbai, Bengaluru, and Delhi. It will also be promoted across the platform’s official online channels on LinkedIn, YouTube, Facebook, Twitter, and Instagram.
The #InItTogether brand campaign was rolled out in the US in January, followed by the UK earlier in March, and it will continue to roll out across Europe, Australia, and the UAE in the coming weeks.