Latest BookMyShow Campaign is Humorously Inspired by Current Affairs
The animated film has been created to promote the upcoming movie Raid which releases on March 16th. The campaign released has already garnered 2.3 million views.
BookMyShow & BBH India yet again tapped into the zeitgeist with their latest campaign. The animated film has been created to promote the upcoming movie Raid which releases on March 16th . The campaign released has already garnered 2.3 million views.
Commenting on the campaign, Marzdi Kalianiwala, VP- Marketing and Business Intelligence, BookMyShow said, “With our latest digital film on this week’s Friday release Raid, we have once again taken inspiration from conversations that are topical and have created an entertaining and engaging video that resonates with the situation that is unfolding around us. Subtle dash of humour and brilliant copy-writing in the film, allowed us as a brand to use this as an opportunity to form deeper connections with our customers.”
Russell Barrett, CCO & Managing Partner said, "As a brand that lives in the world of entertainment, being entertaining is the most obvious need. But more than that, any modern brand needs to partake in and instigate conversations. The opportunity to link Raid and the current situation was too much of an opportunity to miss. In this case, we’re happy to admit we’ve not just borrowed, we’ve “stolen” from popular culture."
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