KKR names Kaustabh Jha as new Head of Marketing
He joins KKR from ESPN, where he was leading brand and content marketing for both ESPN Cricinfo and ESPN.in
Published - Nov 15, 2018 5:10 PM Updated: Nov 15, 2018 5:10 PM
Kolkata Knight Riders has appointed Kaustubh Jha as Head of Marketing. He comes with over 10 years of experience in partnerships, content marketing and campaign management. He joins KKR from ESPN, where he was leading brand and content marketing for both ESPN Cricinfo and ESPN.in.
Venky Mysore CEO & MD, KKR, said, “We are delighted to have Kaustubh on board to lead the Marketing & fan building initiatives of the Knight Rider brand, which is not only the leading brand in IPL but through our presence in CPL and other initiatives around the world, has genuinely become a global brand.”
Prior to ESPN, Kaustubh was part of Marketing, Business & Consumer Insights team at MTV, Viacom18 Media Pvt. Ltd.
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