ixigo encourages travellers to keep tourist spots clean with ‘Jaisa Ghar Waisa Desh’
The launch of the cleanliness campaign coincides with Mahatma Gandhi’s 150th birth anniversary on October 2
Ixigo has launched a new travel cleanliness campaign ‘Jaisa Ghar Waisa Desh’ to address the growing concern around lack of hygiene and cleanliness at tourist destinations.
The campaign, in the form of a counter-intuitive video, aims to sensitize travellers on the impact of littering and how it transforms beautiful tourist destinations into unpleasant spots.
Conceptualised and produced in-house, the campaign sheds light on the double standards that citizens have when it comes to maintaining cleanliness at home and in public places. The short video shows a family dirtying their house making it un-liveable. The concept draws a parallel between maintaining hygiene and cleanliness in all public places as one would do in their homes.
Recent reports revealed that over 10 lakh tourists left behind 2,000 tonnes of waste during their visit to Manali in May and June this year. Excessive tourism in high traffic destinations like Goa, Shimla, Varanasi & Srinagar have also led to an increase in solid waste and littering.
Speaking on the campaign, ixigo’s Co-founder & CEO , Aloke Bajpai, said, “As one of the leading travel players in the country we want to massify the government's Swachh Bharat Mission by encouraging travellers to participate in keeping tourist places clean. It is important that we, as responsible citizens realise that the whole country is our home and keep it clean in order to be truly sustainable.”
Commenting on cleanliness etiquette of travellers, Rajnish Kumar, Co-founder & CTO, added, “Reckless behaviour like leaving graffiti on heritage sites, monument vandalism and littering coastal areas is damaging our country’s natural beauty. While we continue to make innovations in the travel space, we also need to focus on adopting innovative ideas to reduce our ecological footprint.”
ixigo is launching its travel cleanliness campaign starting October 2 on Mahatma Gandhi’s 150th birth anniversary.
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