IMA 2024: UltraTech Cement wins 6 metals for its marketing innovation

The brand took home 6 metals including 3 golds, 1 silver and 2 bronze metals across categories

by e4m Staff
Published: Jan 29, 2025 10:28 PM | 1 min read

The exchange4media Group hosted the 11th edition of the Indian Marketing Awards (IMA) on Wednesday, January 29 in Mumbai. At the star-studded awards night, UltraTech Cement has been recognised for its groundbreaking marketing strategies at IMA 2024, securing six prestigious metals for its innovative and impactful campaigns. The brand took home including 3 golds, 1 silver and 2 bronze metals across categories for its outstanding work, creativity and innovation

IMA honour organisations, individuals, and teams that have achieved outstanding accomplishments through innovative marketing strategies. Apart from UltraTech, the other brands that won the most metals include Diageo India, Britannia, Tata Consumer Product +Tata Tea Chakra Gold, ITC Limited, Abbott and HSBC. This accolade highlights UltraTech Cement’s commitment to pushing boundaries and setting new industry benchmarks.

The winners of IMA are chosen from a diverse range of categories that highlight the best in marketing across all industries and sectors. The IMA jury meet for the 11th edition of the awards was held on January 17.

This year, the IMA 2024 jury was chaired by Sudhir Sitapati, Managing Director & CEO, Godrej Consumer Products. The other jury members included industry leaders, seasoned professionals, and renowned personalities from the industry.