IMA 2024: Britannia bags 6 metals for its creativity and innovation
The brand took home 6 metals including 3 golds, 1 silver and 2 bronze metals across categories
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Published: Jan 29, 2025 10:28 PM | 1 min read
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The exchange4media Group hosted the 11th edition of the Indian Marketing Awards (IMA) on Wednesday, January 29 in Mumbai. At the star-studded awards night, Britannia secured six coveted metals for its outstanding and impactful marketing strategies. The brand took home 6 metals including 3 golds, 1 silver and 2 bronze metals for their outstanding work.
The prestigious awards honour organisations, individuals, and teams that have attained remarkable accomplishments through innovative marketing strategies. Apart from Britannia, the other brands that won the most metals include Diageo India, Tata Consumer Product +Tata Tea Chakra Gold, UltraTech, ITC Limited, Abbott and HSBC.
The winners of IMA are chosen from a diverse range of categories that highlight the best in marketing across all industries and sectors. The IMA jury meet for the 11th edition of the awards was held on January 17. This year, the IMA 2024 jury was chaired by Sudhir Sitapati, Managing Director & CEO, Godrej Consumer Products. The other jury members included industry leaders, seasoned professionals, and renowned personalities from the industry.
The wins at IMA 2024 serve as a testament to the brand’s dedication to pushing boundaries in marketing and setting industry standards for success.
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