ICMA 2018: 20 Categories open to entry, judged by R Balki and stalwarts

Our jury members include industry veterans from brands Uber, Amazon, P&G, Titan, Danone India, Redbus, McDonalds, LG Electronics India, Mindshare, TBWA India, Kraft Heinz, PwC, BrandMusiq, Brand Eagle Consulting, and others

e4m by Pallavi Borkar
Published: Jul 24, 2018 8:57 AM  | 2 min read

The third edition of the Audacity e4m Indian Content Marketing Awards 2018 (ICMA) and second edition of Content JAM, a Content Marketing Conference, is set to take place on September 7. The event provides a stunning showcase of talent, expertise, inspiration and insight for brand marketers.
Our this year’s jury chair R Balakrishnan needs no introduction, fondly called 'Balki', his work in the field of advertising and filmmaking has made everyone take notice of him. He is a passionate Filmmaker & former Group Chairman, Lowe Lintas. Balki has been associated with the Communication and Entertainment business for 30 years. Having made films like Cheeni Kum, Paa, Padman, Ki & Ka, English Vinglish and many more, he is one of the biggest names in the film and media industry today.

Joining him as jury members will be industry experts Sanjay Gupta, Head Marketing, Uber; Ravi Desai, Director Mass and Brand Marketing, Amazon; Abhishek Desai, Director Marketing Operations, P&G; Suparna Mitra, Chief Marketing Officer, Titan; Himanshu Bakshi, Marketing Director, Danone India; Pallavi Chopra, Senior Brand Director - Marketing Head, Redbus; Sagar Kargutkar, Marketing Director, McDonalds; Amit Gujral, Chief Marketing Officer, LG Electronics India; Devendra Deshpande, Head-Content Plus, Mindshare; Parixit Bhattacharya, Chief Creative Officer, TBWA India; Vikramjeet Singh, Chief Marketing Officer, Kraft Heinz; Frank D’Souza, Partner - India Entertainment & Media Sector Leader, PwC; Ajit Varma, Chief Executive Officer, BrandMusiq; Ronita Mitra, Founder & Chief Strategist, Brand Eagle Consulting, and many more who will help reward true mastery in marketing.

There are 20 categories open to entry and will be judged by a panel of industry experts in what will be a rigorous judging process. To win the coveted award, an entry must demonstrate innovative solutions to challenging marketing problems and accomplish marketing objectives through creative execution and strategic planning. To decide who wins what, we let the members of our judging panel make the call.

Our judging criteria will be based on factors such as How clearly the objective was defined, Innovation and creativity used in communicating the brand story, Technology used, Execution of content with integration of brand values, Effective use of mediums, and much more.

We look forward to seeing your submissions. All entries should be submitted before July 31, 2018. You can find more about the entry process here: https://e4mevents.com/content-marketing-awards-icma-2018/

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