ICC World Cup & Wimbledon mark successful associations for OPPO
After first becoming Global Partner of ICC, Oppo has also established partnerships with Roland-Garros and Wimbledon
With the conclusion of the ICC Cricket World Cup 2019 and Wimbledon 2019, OPPO has marked the launch of a long-term partnership with the All England Lawn Tennis Club (AELTC).
OPPO now has a portfolio of sponsorship properties including partnerships with the ICC, Roland-Garros and Wimbledon.
After first becoming Global Partner of ICC, Oppo has also established strategic partnerships with Roland-Garros and The Championships, Wimbledon, implementing a globalization strategy that fuses brand internationalization and localization to create glocal initiatives. The sponsorships have been launched with the intention of bridging communication with OPPO’s tennis and cricket-loving users worldwide, while also effectively conveying its innovative technologies and offering a deeper understanding of the company’s passion and capabilities.
As the first smartphone and only Asian supplier of Wimbledon worldwide, OPPO signed a five-year partnership agreement with AELTC in April, joining long-term partners Rolex, Jaguar, Slazenger and more. This sponsorship has, in a first, led to Wimbledon being professionally captured for the first time on a smartphone: OPPO Reno 5G.
To leverage the buzz surrounding Wimbledon, OPPO also launched its #AceTheShot campaign, encouraging users to capture the ‘perfect shot of a perfect shot’.
To officially launch the #BeAShotMaker campaign globally, OPPO premiered its Cricket World Cup 2019 brand video with England cricket team Vice-Captain Jos Buttler.
Derek Sun, Marketing Director, OPPO International Business, said, “It’s a great honour to be part of the nurturing of emerging tennis stars from all over the world in partnership with Wimbledon. OPPO embodies the spirit of breakthroughs and innovation, creating smartphones that can capture extraordinary shots and perfect moments. We hope to promote this spirit, inspiring younger generations to pursue their dreams as we help to capture their success and help to record both the rich history and exciting future of tennis.”
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