‘I strongly recollect Star Sports’ Mauka Mauka ad for 2015 WC, it makes the cut even now’

Ajay Dang, President-Head Marketing at Ultra Tech Cement, shares his experience of watching the T20 World Cup in 2007 and the ODI World Cup in 2011 with his son Pranay

e4m by exchange4media Staff
Published: Jul 5, 2022 3:06 PM  | 4 min read
Ajay dang

Recollecting memories of the T20 World Cup, Ajay Dang, President-Head Marketing at Ultra Tech Cement, shares his experience of watching the T20 World Cup in 2007 and the ODI World Cup in 2011 with his son Pranay. Both father-son duo being avid cricket fans, Dang also spoke about his superstition while watching India play the high-tension matches. 


Edited Excerpts 

The T20 World Cup has become one of the most awaited festivals in India among fans and brands, what is the first memory you associate with watching it on TV?

In 2007, MS Dhoni became the captain for the first time and the Indian team at that point of time did not have too many star cricketers, so, India winning the T20 World Cup at Wanderers Stadium, Johannesburg, South Africa, was a spectacular moment. At that time India was not among the favorite teams but we managed to turn around that World Cup series and so it has become one of my favourite T20 World Cup memories. 


Ajay’s son cheering on for India during the 2011 Cricket World Cup


Throughout the years, we have seen cricketers, both Indian and foreigners, become household names due to IPL. Who is your all-time favourite cricketer and who are you looking forward to seeing the most in the upcoming world cup?

I am keenly looking forward to seeing Virat Kohli perform in the T-20 World Cup. Because he is one of those who is not only aggressive but also has a superb class in playing short format cricket. So he will come back hopefully soon and deliver for Team India in a big way. We have seen MS Dhoni’s leadership skills and the way he has marshalled the resources in turning the odds. Also Rohit Sharma is in great form. I am eager to see Virat and Rohit turning the game for India. 

T20 World Cup has given several memorable moments, which is your favourite T20 World Cup memory that you often end up discussing with your friends and family members? 

I remember the final match in 2007 when India and Pakistan were facing each other, and the last ball moment, and that catch by Sreesanth is worth cherishing. I remember, MS Dhoni gave the last over to Joginder Singh when Pakistan needed 13 runs. That match was a memorable one and I always end up discussing that moment. 

Over the decades we have seen the World Cup becoming a premium platform for brands to launch their campaign on broadcast. Any particular TV campaign that you admire the most and recollect? 

I strongly recollect the Star Sports’ Mauka Mauka campaign which was launched during the match between India-Pakistan in the 2015 World Cup. It was so associated with cricket that it makes a cut even now. It has huge longevity, which I think Star Sports built over the years. 

Mauka Mauka First Campaign 

While watching high-tension matches on TV with family and friends, have you followed any superstition so that your favourite team can win the match? 

Yeah, somewhat… if I moot for my favorite team vocally, they end up losing, so I start mooting for the opposite team always and be very vocal so that my favourite team ends up winning. This is the superstition that I believe… if I support India, they end up losing so instead I support the opposite team so that India wins the game. 


With the ICC T20 World Cup around the corner, which country do you think will take away the coveted championship?

I think England has a very strong chance and I think established winners never perform well. Over the years I have seen new innovations come through batting, bowling, fielding, etc. So, I think England is the favourite given their current form, but you never know and I always play games with my superstitions as I want India to win this T20 World Cup.



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