HUL YOY quarterly ad spends (unaudited) up by 22.06%

HUL announced its results for the quarter ending 30th June, 2015. Net sales grew by 5.3% during the quarter with Domestic Consumer Business (FMCG + Water) growing by 5.4%

e4m by exchange4media Staff
Updated: Jul 22, 2015 4:06 PM
HUL YOY quarterly ad spends (unaudited) up by 22.06%

Hindustan Unilever Limited announced its results for the quarter ending 30th June 2015.

Advertising and Promotion expenses in Q1FY2016 are Rs.1,153.39 crore, up from Rs.944.88 crore in Q1FY2015. 

Growth in Advertising and promotion expenses is up by 22.06% in Q1FY2016 over Q1FY2015.

Net sales grew by 5.3% during the quarter with Domestic Consumer Business (FMCG + Water) growing by 5.4%.

Operating Profit (Profit from Operations before Other Income, Finance costs and Exceptional Items) for the quarter at Rs. 143,150 lakhs (JQ’14: Rs. 124,982 lakhs) grew by 14.5%. 

Profit after tax before Exceptional Items (refer note 6 and 7 below) for the quarter is at Rs.105,278 lakhs (JQ’14: Rs. 101,968 lakhs) grew by 3.2%. 

Employee benefit expense for the base quarter JQ’14 included a one-time credit of an amount of Rs 3,244 Lakhs on account of adjustments for un-utilized pension corpus relating to earlier years; JQ’15: Nil.

Other income includes interest income, dividend income and net gain on sale of other non trade current investments aggregating to Rs. 10,861 lakhs (JQ’14: Rs. 8,810 lakhs) and net gain on sale of non-current investments Rs Nil (JQ’14: Rs. 10,622 lakhs) and interest on income tax refunds of Rs. Nil (JQ’14: Rs. 779 lakhs).

Exceptional items, net credit in JQ’15 include profit on sale of surplus properties Rs. 1,077 lakhs (JQ’14: Rs. 4,015 lakhs) and restructuring expenses Rs. 101 lakhs (JQ’14: Rs 51 lakhs).

Taxation for the base quarter JQ’14 included net write back of excess tax provisions of earlier years amounting to Rs.1,056 lakhs; JQ’15: Nil.

Previous period figures have been re-grouped/reclassified wherever necessary, to conform to this period’s classification.

During the quarter, the Domestic Consumer business grew at 5%, with 6% underlying volume growth. The growth in the quarter was impacted by the phasing out of Excise Duty incentives and price de-growth, as the benefit of lower commodity costs was passed on to consumers.

Soaps and Detergents: Healthy volume growth offset by price deflation

In Skin Cleansing, the performance was driven by the premium segment, with Dove and Lifebuoy Handwash delivering strong growth.

In Laundry, Surf maintained its strong volume led growth momentum with broad based double digit growth. Rin did well on the bars portfolio, while Comfort Fabric Conditioners delivered another quarter of high growth on sustained market development.

In Household Care, Vim delivered double digit volume growth, driven by the tubs and liquids formats.

The quarter witnessed further price deflation across these categories given benign input costs.         

Personal Products: Strong quarter with double digit growth across Skin, Hair and Colour Cosmetics

Skin Care delivered broad based volume led growth across Fair and Lovely, Pond’s, Lakme and Vaseline. Fair and Lovely saw an encouraging response to the newly launched BB cream. Pond’s performance was led by premium skin lightening and facewash while Lakme growth was buoyed by CC Cream, Perfect Radiance and new innovations.

Hair Care maintained its strong volume led growth momentum. Dove growth accelerated further, while Clinic Plus, Sunsilk and TRESemmé continued to deliver robust growth.

In Oral Care, Close Up grew in double digit, supported by impactful market activation. In Pepsodent, the Gum Care and Clove & Salt variants continued to do well, with the latter been extended nationally during the quarter.

In Colour Cosmetics, Lakme sustained its strong innovation led performance across the core, Absolute and 9 to 5 ranges.

Beverages: Broad based growth across brands

Tea delivered double digit growth with healthy volumes, led by Red Label and another strong quarter on Lipton Green Tea. In Coffee, Bru Gold sustained its robust growth momentum.

Packaged Foods: Seventh successive quarter of double digit growth

Market development continues to be the key driver of growth in this segment. Kissan delivered one of its strongest quarters as growth accelerated across both Ketchups and Jams. Knorr grew despite a sharp market slowdown in the quarter, led by Instant Soups. Ice Creams registered double digit growth, driven by sharper in-market execution on Kwality Walls and the extension of Magnum to new cities.

Water: Strengthening category leadership

Pureit sustained its growth ahead of a slowing durables market, with premium devices delivering another quarter of double digit growth. The category performance continued to be led by Modern Trade, eCommerce and Perfect Stores channels.

Margin improvement sustained

Input costs were benign resulting in a 380 bps reduction in Cost of Goods Sold. Overall competitive intensity remained high across categories. Investment behind brands was sustained at competitive levels with overall A&P up Rs.209 Crores (+200 bps). Profit before interest and tax (PBIT) grew by 15% and PBIT margin improved by 140 bps. Profit after tax before exceptional items, PAT (bei), grew by 3% to Rs.1053 Crores and Net Profit at Rs.1059 Crores was flat, the growth impacted by the one-time profit on sale of investments in the base quarter and the higher tax rate.

Harish Manwani, Chairman commented:” In a subdued market environment, the business delivered another quarter of healthy volume led growth and strong improvement in operating margin. We are particularly pleased with the stepped up momentum in Personal Products and the sustained double digit performance in Packaged Foods. With the near term outlook largely dependent on pickup in Rural markets and commodity costs expected to remain benign with little or no price growth across select categories, our focus will be to drive market development and simultaneously deliver cost efficiencies to sustain profitable volume led growth.”

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